Holidays begin at Ruefa travel agency
The Verkehrsbüro Group has the densest network of branch offices in Austria, encompassing almost 120 travel agencies. With its leading presence on the market, Ruefa ensures proximity to the customer in every Austrian province.
A new generation of travel agency
Ruefa stands for the exceptional quality of a new generation of travel agencies. All travel agents receive comprehensive training, and customer counselling is certified. All travel agencies have had the stylish Ruefa look since 2010. The innovatively redesigned interior of Ruefa travel agencies has done away with conventional catalogue racks.
As a travel agency, Verkehrsbüro Group with its own brand Ruefa, is successfully in the special and niche segment (apart from the large-volume mass tourism business), and has grown particularly in recent years in the cruise, study tour and southern and eastern Africa sector. Sports tours under the eybl Reisen by Ruefa brand are another successful segment.
With the relaunch of the group ruefa.at travel portal, the Verkehrsbüro Group is also pushing ahead in the growing online business. The modern travel portal has services with online booking and numerous web 2.0 features, and acts as a digital door to the 118 Ruefa travel agencies throughout Austria.
Visit Ruefa on Facebook: facebook.com/ruefa
Ruefa’s AIDA World
Cruises are the fastest-growing segment of the European travel market. Ruefa has now taken this trend into account, setting sail as a preferred partner to AIDA in Austria. Ruefa’s new AIDA World offers compact cruise expertise at Ruefa branch offices. Here Ruefa staff – specially trained at AIDA headquarters in Rostock – give customers comprehensive advice on the extensive range of cruises offered by the AIDA fleet. Customers are advised at large counters decorated in the ultramarine AIDA look and brilliant white. Large posters give an impression of the pleasant atmosphere aboard AIDA ships. This shop-in-shop concept is unique in Austria, and can already be found in Ruefa branch offices in Graz and Linz.